Your ad plays where customers decide.
Sell audio advertising without building a studio.
On the car radio, in store between the shelves and in headphones across Estonia. Tell us what you sell and get the finished spot, the airtime and a report. One contact, one invoice, transparent media costs.
The client, the invoice and the margin stay yours. You get finished spots and booked airtime on Estonian radio stations and in stores under your own name, without building production or media buying yourself.
add-onIf sales depend on the weather, your spot runs exactly on the days when the weather creates demand. See how it works
Channels that carry your spot
- Raadio Elmar
- Sky Plus
- Star FM
- Retro FM
- Raadio Kuku
- Power Hit Radio
- XFM
- Selver
- Maxima
- Prisma
- Rimi
- Grossi
- Coop
| Channel | Reach | Minimum per month | When it works |
|---|---|---|---|
| FM radio | 800 000+ listeners a week, over 10 stations | about 1 020 € | In the car and at work, while the purchase decision is forming |
| In-store radio | 870 000+ contacts a day, over 400 stores | about 200 € | At the shelf, minutes before the decision |
| Podcasts | Estonian shows, chosen by content | on request | A niche audience that doesn't skip ads |
| Digital audio | YouTube via Google Ads | about 300 € | Younger listeners who no longer tune in to FM |
We are a full-service audio advertising agency: we write, produce and buy airtime, all you do is approve. No need to find a copywriter, a studio or a sales rep at every station. One brief gets you the whole campaign, from radio to in-store radio.
What we do as an agency
Media plan and budget
We find out who your customer is, where they live and when they listen to the radio. Based on that we choose stations, regions, number of plays and time slots. We pick airtimes tactically around your audience's listening habits so no budget is wasted. Before we buy, you get a media plan with budget and expected reach.
Script, voice and finished spot
We write the script, pick a native Estonian voice, add music and polish the spot. Usually two working days, then you listen and approve.
Booking and airtime control
We negotiate the best rates with stations and retail chains, book airtime and deliver the spots. We check that every play airs exactly as planned.
A/B testing
We make two versions of the spot, for example with a different message or offer, and run both on air. Each version gets its own promo code or web address, so we see exactly which one brings more responses and keep the winner on air.
Report and next step
Plays, reach and cost on one page. At the end of the period we also tell you what we would do differently next time.
Weather signal
If sales move with the weather, we link the campaign to a weather rule and the spot runs on the right days. Without it, the campaign runs on a regular media plan.
From brief to air in four steps
- 01
Brief
A half-hour call: who the customer is, where they are and what the campaign needs to achieve.
- 02
Spots
We write the script, choose the voice and produce the spot. You listen and approve.
- 03
On air
We book airtime, send the spot to the station and check that it really airs.
- 04
Report
Every week you see plays, reach and cost, and what to do differently next time.
Two ways to work with us
Directly for businesses
We handle the whole campaign: script, spots, media buying and reporting. You approve and hear the result.
- One contact for all audio advertising
- Media costs passed on without markup
- Regional targeting in all 15 Estonian counties (except FM radio)
For agencies, under your name
Offer your clients audio advertising in Estonia without running a studio or media buying yourself. With the weather signal if you like.
- The client, invoice and margin stay yours
- We never contact your client directly
- Media plan from the client brief within 24 hours
Pricing
The price has two parts: our service fee and media costs. Media costs are passed on exactly as the station or retail chain invoices them. Prices exclude VAT.
First campaign
- Script, Estonian voice-over and finished spot
- In-store radio in the chosen region
- Monthly report
FM and in-store radio together
- Two spot versions for A/B testing and a media plan
- FM radio, in-store radio and digital audio
- Weekly report, weather signal on request
Annual plan
- Media plan by season
- A spot library refreshed through the season
- Quarterly review and next season's plan
Or work out how many plays your budget buys.
Weather signal: your spot on air when the weather makes customers buy
The weather signal links your radio campaign to the weather. The base plan runs as usual and extra spots go to the days and regions where the weather creates demand: tyre changes on the first frosty morning, insurance the evening before a storm, ice cream on a hot day. It can be added to any campaign.
Businesses whose sales move with the weather
Tyres and car service, insurance, building and garden, food and drink, heating and energy, tourism. If the weather changes what people need that day, it changes your sales too.
An even media plan also pays for the wrong days
If the spot runs the same every day, part of the budget goes to days when nobody needs your product. And on the day demand jumps, your spot may not be on air at all. The weather signal fixes both.
- Budget goes to the days that sell. The base plan runs as usual, extra spots come only when the weather lifts sales.
- The message fits the moment. The spot talks about what the listener sees out of the window, for example “frost tomorrow morning”.
- You are ahead of the competition. The forecast looks up to five days ahead, so your spot is on air before competitors notice the weather.
What we do for you
You approve the rule and the spot. Everything else is on us.
- Find your weather
We go through your sales data and five years of weather history together: which weather moves your sales and how many such days a year there are.
- Make weather versions
We write and record versions of the spot for different weather, for example “frost tomorrow morning”, plus a regular version.
- Arrange the airtime
We book the base plan and agree with radio stations and store chains how extra spots go on air at short notice.
- Watch the forecast every hour
When the rule is met, the station gets the next day’s schedule from us. You don’t need to watch the forecast or call anyone.
- Show the result
Every week you see when the weather triggered the spot, how many times it played and what it cost, so you can compare it with your sales.
Ready-made rules by industry
-
01
Car service
night low below +3 °C two nights in a row
FM radio, 07:00 to 09:00only counties hit by frost
-
02
Insurance
wind gust above 15 m/s within the next 24 hours
FM radio and digital audiothe evening before the storm and the next morning
-
03
Building and garden
weekend dry and above +15 °C
In-store radioThursday to Saturday
-
04
Food and drink
day high above +24 °C
Shopping centre radio11:00 to 14:00
-
05
Heating and energy
daily low below −10 °C
FM radio, morning and eveningall of Estonia
-
06
Tourism and leisure
Saturday forecast sun and above +18 °C
FM radioThursday and Friday
Sell weather-triggered airtime to your clients
Your sales team gets a product your competitors don't have: the spot runs only on days when the weather creates demand for the client's product. We provide the engine, you sell.
- Signal engine for your sales teamReady weather packages to offer clients right away, with historical proof of how often each rule fires per year.
- Scheduling for your traffic teamEvery evening a file: which spot plays tomorrow and at what times.
- Alerts for presentersBefore a storm or the first snow: talking points for on air and a ready sponsorship slot.
- Monthly weather calendarA sales plan based on five years of weather history: when frosts, storms and hot weekends usually arrive.
- Client reportTriggered signals and plays on one page, under the station's name.
Frequently asked questions
How much does a campaign cost and what's the minimum?
In-store radio starts at about 200 € a month, FM radio at about 1 020 € a month, which buys roughly 30 plays. With a smaller budget we recommend starting with in-store radio. You get a precise media plan with a budget free of charge within 24 hours.
How fast can an ad go on air?
Usually within 7 working days. The spot is ready in about two working days, the rest is your approval and booking airtime.
Do I have to record the spot myself?
No. We write the script, choose the voice, add music and deliver the finished spot. You listen and approve.
Is the weather signal mandatory?
No. Most campaigns run on a regular media plan. The weather signal is an option for businesses whose sales move with the weather.
What if the weather doesn't change during the campaign?
Every campaign has a base plan that runs regardless of the weather. The weather signal moves extra plays to days when the weather creates demand. Before the start we show, based on historical data, how many such days the chosen region usually gets.
Where does the weather data come from?
The forecast comes from Open-Meteo weather models and updates every hour. For historical analysis we use the ERA5 dataset to see how often a rule would have fired in the chosen region in previous years.
Free media plan within 24 hours
You get specific channels, number of plays and an estimated budget.
- markus@addrives.com
- Location
- Võru County, working across Estonia
- Coverage
- All of Estonia, 15 counties
Inquiry sent
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