Your ad plays where customers decide.
Sell audio advertising without building a studio.
On the car radio, in store between the shelves and in headphones across Estonia. Tell us what you sell and get the finished spot, the airtime and a report. One contact, one invoice, transparent media costs.
The client, the invoice and the margin stay yours. You get finished spots and booked airtime on Estonian radio stations and in stores under your own name, without building production or media buying yourself.
Our services
Prices exclude VAT.
Audio advertising
from 290 € a month + mediaOn the radio, in-store radio, podcasts and YouTube across Estonia. Tell us what you sell, and we make the spot, buy the airtime and send the report.
Finished spots and booked airtime under your agency’s name. The client, the invoice and the margin stay yours.
- Media plan, script, Estonian voice-over and finished spot
- Airtime booking and on-air checks with every station and store chain
- Reports and one invoice for all channels
Weather signal for radio
add to any campaignExtra spots go on air on the days when the weather creates demand.
- Spot versions for different weather
- The forecast looks up to five days ahead
- Every week you see when the spot played and what it cost
Weather alerts by email
free or 29 € a monthAn email gives you up to five days’ head start when the weather, a holiday or a big match lifts your sales.
- A ready post idea for every signal
- Weather history: how many times a year the rule fires
- For agencies: up to 15 clients, 89 € a month
Autopilot
150 € a monthWhen the weather, a holiday or a school break changes your customers’ plans, your post goes up on its own.
- Posts to Facebook, Instagram and LinkedIn
- AI writes with your business details and real data
- Booking link, click counter and optional boost
For radio stations
390 € a month per stationSell your clients airtime that the weather triggers. We provide the engine, you sell.
- Ready weather packages backed by weather history
- A client report under the station’s name
- 3 months free pilot for the first station
Channels that carry your spot
- Raadio Elmar
- Sky Plus
- Star FM
- Retro FM
- Raadio Kuku
- Power Hit Radio
- XFM
- Selver
- Maxima
- Prisma
- Rimi
- Grossi
- Coop
| Channel | Reach | Minimum per month | When it works |
|---|---|---|---|
| FM radio | 800 000+ listeners a week, over 10 stations | about 1 020 € | In the car and at work, while the purchase decision is forming |
| In-store radio | 870 000+ contacts a day, over 400 stores | about 200 € | At the shelf, minutes before the decision |
| Podcasts | Estonian shows, chosen by content | on request | A niche audience that doesn't skip ads |
| Digital audio | YouTube via Google Ads | about 300 € | Younger listeners who no longer tune in to FM |
We are a full-service audio advertising agency: we write, produce and buy airtime, all you do is approve. No need to find a copywriter, a studio or a sales rep at every station. One brief gets you the whole campaign, from radio to in-store radio.
What we do as an agency
Media plan and budget
We find out who your customer is, where they live and when they listen to the radio. Based on that we choose stations, regions, number of plays and time slots. We pick airtimes tactically around your audience's listening habits so no budget is wasted. Before we buy, you get a media plan with budget and expected reach.
Script, voice and finished spot
We write the script, pick a native Estonian voice, add music and polish the spot. Usually two working days, then you listen and approve.
Booking and airtime control
We negotiate the best rates with stations and retail chains, book airtime and deliver the spots. We check that every play airs exactly as planned.
A/B testing
We make two versions of the spot, for example with a different message or offer, and run both on air. Each version gets its own promo code or web address, so we see exactly which one brings more responses and keep the winner on air.
Report and next step
Plays, reach and cost on one page. At the end of the period we also tell you what we would do differently next time.
Weather signal
If sales move with the weather, we link the campaign to a weather rule and the spot runs on the right days. Without it, the campaign runs on a regular media plan.
From brief to air in four steps
- 01
Brief
A half-hour call: who the customer is, where they are and what the campaign needs to achieve.
- 02
Spots
We write the script, choose the voice and produce the spot. You listen and approve.
- 03
On air
We book airtime, send the spot to the station and check that it really airs.
- 04
Report
Every week you see plays, reach and cost, and what to do differently next time.
Two ways to work with us
Directly for businesses
We handle the whole campaign: script, spots, media buying and reporting. You approve and hear the result.
- One contact for all audio advertising
- Media costs passed on without markup
- Regional targeting in all 15 Estonian counties (except FM radio)
For agencies, under your name
Offer your clients audio advertising in Estonia without running a studio or media buying yourself. With the weather signal if you like.
- The client, invoice and margin stay yours
- We never contact your client directly
- Media plan from the client brief within 24 hours
Pricing
The price has two parts: our service fee and media costs. Media costs are passed on exactly as the station or retail chain invoices them. Prices exclude VAT.
First campaign
- Script, Estonian voice-over and finished spot
- In-store radio in the chosen region
- Monthly report
FM and in-store radio together
- Two spot versions for A/B testing and a media plan
- FM radio, in-store radio and digital audio
- Weekly report, weather signal on request
Annual plan
- Media plan by season
- A spot library refreshed through the season
- Quarterly review and next season's plan
Or work out how many plays your budget buys.
Frequently asked questions
How much does a campaign cost and what's the minimum?
In-store radio starts at about 200 € a month, FM radio at about 1 020 € a month, which buys roughly 30 plays. With a smaller budget we recommend starting with in-store radio. You get a precise media plan with a budget free of charge within 24 hours.
How fast can an ad go on air?
Usually within 7 working days. The spot is ready in about two working days, the rest is your approval and booking airtime.
Do I have to record the spot myself?
No. We write the script, choose the voice, add music and deliver the finished spot. You listen and approve.
Is the weather signal mandatory?
No. Most campaigns run on a regular media plan. The weather signal is an option for businesses whose sales move with the weather.
What if the weather doesn't change during the campaign?
Every campaign has a base plan that runs regardless of the weather. The weather signal moves extra plays to days when the weather creates demand. Before the start we show, based on historical data, how many such days the chosen region usually gets.
Where does the weather data come from?
The forecast comes from Open-Meteo weather models and updates every hour. For historical analysis we use the ERA5 dataset to see how often a rule would have fired in the chosen region in previous years.
Free media plan within 24 hours
You get specific channels, number of plays and an estimated budget.
- markus@addrives.com
- Location
- Võru County, working across Estonia
- Coverage
- All of Estonia, 15 counties
Inquiry sent
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