Weather signal: your spot on air when the weather makes customers buy
The weather signal links your radio campaign to the weather. The base plan runs as usual and extra spots go to the days and regions where the weather creates demand: tyre changes on the first frosty morning, insurance the evening before a storm, ice cream on a hot day. It can be added to any campaign. Besides the weather, the spot can follow events too: a national team match night, the eve of a holiday or the run-up to a shopping day.
Businesses whose sales move with the weather
Tyres and car service, insurance, building and garden, food and drink, heating and energy, tourism. If the weather changes what people need that day, it changes your sales too.
An even media plan also pays for the wrong days
If the spot runs the same every day, part of the budget goes to days when nobody needs your product. And on the day demand jumps, your spot may not be on air at all. The weather signal fixes both.
- Budget goes to the days that sell. The base plan runs as usual, extra spots come only when the weather lifts sales.
- The message fits the moment. The spot talks about what the listener sees out of the window, for example “frost tomorrow morning”.
- You are ahead of the competition. The forecast looks up to five days ahead, so your spot is on air before competitors notice the weather.
What we do for you
You approve the rule and the spot. Everything else is on us.
- Find your weather
We go through your sales data and five years of weather history together: which weather moves your sales and how many such days a year there are.
- Make weather versions
We write and record versions of the spot for different weather, for example “frost tomorrow morning”, plus a regular version.
- Arrange the airtime
We book the base plan and agree with radio stations and store chains how extra spots go on air at short notice.
- Watch the forecast every hour
When the rule is met, the station gets the next day’s schedule from us. You don’t need to watch the forecast or call anyone.
- Show the result
Every week you see when the weather triggered the spot, how many times it played and what it cost, so you can compare it with your sales.
Ready-made rules by industry
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01
Car service
night low below +3 °C two nights in a row
FM radio, 07:00 to 09:00only counties hit by frost
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02
Insurance
wind gust above 15 m/s within the next 24 hours
FM radio and digital audiothe evening before the storm and the next morning
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03
Building and garden
weekend dry and above +15 °C
In-store radioThursday to Saturday
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04
Food and drink
day high above +24 °C
Shopping centre radio11:00 to 14:00
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05
Heating and energy
daily low below −10 °C
FM radio, morning and eveningall of Estonia
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06
Tourism and leisure
Saturday forecast sun and above +18 °C
FM radioThursday and Friday
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07
Restaurants and delivery
national team game today
FM radio and digital audiomatch day 15:00–19:00
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08
Retail and online shops
Black Friday and shopping days 5 days ahead
In-store radio and FMthe last five days
Our services
Prices exclude VAT.
Audio advertising
from 290 € a month + mediaOn the radio, in-store radio, podcasts and YouTube across Estonia. Tell us what you sell, and we make the spot, buy the airtime and send the report.
Finished spots and booked airtime under your agency’s name. The client, the invoice and the margin stay yours.
- Media plan, script, Estonian voice-over and finished spot
- Airtime booking and on-air checks with every station and store chain
- Reports and one invoice for all channels
Weather signal for radio
add to any campaignExtra spots go on air on the days when the weather creates demand.
- Spot versions for different weather
- The forecast looks up to five days ahead
- Every week you see when the spot played and what it cost
Weather alerts by email
free or 29 € a monthAn email gives you up to five days’ head start when the weather, a holiday or a big match lifts your sales.
- A ready post idea for every signal
- Weather history: how many times a year the rule fires
- For agencies: up to 15 clients, 89 € a month
Autopilot
150 € a monthWhen the weather, a holiday or a school break changes your customers’ plans, your post goes up on its own.
- Posts to Facebook, Instagram and LinkedIn
- AI writes with your business details and real data
- Booking link, click counter and optional boost
For radio stations
390 € a month per stationSell your clients airtime that the weather triggers. We provide the engine, you sell.
- Ready weather packages backed by weather history
- A client report under the station’s name
- 3 months free pilot for the first station
Free media plan within 24 hours
You get specific channels, number of plays and an estimated budget.
- markus@addrives.com
- Location
- Võru County, working across Estonia
- Coverage
- All of Estonia, 15 counties
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